The Principles and Fundamentals of Fundraising

Effective fundraising lies at the heart of sustainable philanthropy and social impact. This masterclass provides professionals with the essential principles, strategies, and ethical frameworks needed to build successful fundraising programmes that resonate with donors and drive meaningful change.

Designed for practitioners seeking to strengthen their fundraising capabilities, this focused programme covers the full spectrum of fundraising fundamentals, from crafting compelling proposals and developing marketing communications to building lasting donor relationships and implementing ethical governance practices. Through a practical, case-informed approach, delegates gain the confidence and tools to lead fundraising initiatives that align with organisational mission and maximise social return on investment.

Course Topics

This masterclass comprises of the following eight topics:

1. Principles and fundamentals of fundraising

2. The elements of a marketing & communications plan

3. Relationship building with donors and volunteers

4. Proposal writing for business development

5. Solicitation strategies and fundraising

6. Executive management policies and procedures

7. Key ethical and accountability principles

8. The role of leadership in fundraising

Requirements

National Senior Certificate or equivalent (NQF 4)
1+ years’ relevant work experience

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You will be redirected to the Wits Enterprise online applications page.

Course Details

Level:

NQF 7
Duration:

3 Days
Start Date:

September 7, 2026
Apply By:

August 24, 2026
Course Fee:

R10,925.00 (incl. VAT)
Delivery Method:

On Demand
Enquiries:

Thandeka Mfeka

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Bursaries & Support

A limited number of bursaries are available to support applicants with demonstrated potential and financial need. These awards help reduce financial barriers and enable broader access to our programmes.

For more information, please contact us at Enquiries.CAPSI@wits.ac.za or 011 123 4567

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