
Maqhawe Bonani Dube
PhD student
Maqhawe specialises in strategy formulation and facilitation, analysis, and research. His work is rooted in leveraging strategic insights and techniques to address complex challenges, with a particular focus on the intersection of strategy, marketing management, consumer behaviour and philanthropy. With 20 years of diverse experience across manufacturing, retail, finance, and education, he is driven by a commitment to applying marketing strategies in innovative ways to unconventional domains. His consulting work has allowed him to collaborate on transformative initiatives in social marketing projects including government initiatives, municipal investment promotion, destination marketing and education furthering his belief in marketing’s potential to solve challenges beyond traditional business applications.
Topic: Personal values, self-construal and donation to social justice causes in South Africa
Areas of Expertise: strategy, social marketing, middle-class philanthropy, personal values in philanthropy, strategic marketing in fundraising